Big Chill for Luxe Magazine
Monday, August 24, 2009 at 11:00AM I was asked to photograph, Orion Creamer, the owner of Big Chill for Luxe Magazine. I had looked at Big Chill's products online, which are retro looking refrigerators, stoves and dishwashers, and had a lot of fun ideas for the shoot. They have been featured in many magazines like Martha Stewart Living, O (Oprah's magazine) and even on the set of Rachel Ray's cooking show.
When we got to the location in Boulder there was a huge open warehouse that would be a great background for the shoot. We moved a bunch of refrigerators into place, set up our lights and started doing some test shots. The photos were looking good and then we converted the image to black and white and everything changed. Most of the fridges were pastel tones that all turned to gray and were indiscernible in black and white. Luxe prints all of their people features in black and white, so we were stuck and had to figure out something fast.
Ryan, my assistant, recommended that we shoot in the alley where we had seen a bunch of ivy growing as we drove up. I thought it was a great idea because the soft lines and colors of the fridge would contrast with the busy ivy. It was right outside the warehouse door and ended up working out great. It was a fair amount of work to get a fridge safely outside and off a pallet, so we decided to work with only one fridge.
We had great diffused natural light from a lightly overcast sky and bounced light into the shadows with a large piece of white styrofoam that was in the warehouse. We put Orion into position and started shooting. He was very comfortable in front of the camera and everything came together. I was very happy with the final product and the important thing is that Luxe was too. The first image is the one they selected and the second was one of my favorites.


big chill,
black and white,
editorial,
luxe magazine,
orion creamer,
photography,
portrait in
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